How This Works

If we found the same thing mentioned multiple times (like "marketing managers" and "marketing directors" - basically the same thing), we combine them into one.

Example: "Low conversion" + "Poor conversion rates" → Combined into one idea

We group together things that mean the same thing but are worded differently, so we don't count them twice.

Example: "Save time" + "Faster processes" + "Reduce manual work" → All grouped together

We take your seed keywords and find related keywords that people also search for. We also look at "People Also Search For" (PASF) - these are the related searches Google shows when you search for something.

Example: If your keyword is "track campaign performance", we might find:

We look at what's actually ranking on Google for each keyword (the Search Engine Results Page, or SERP). This tells us who we're competing against and how hard it would be to rank.

We check things like: Are big brands ranking? How good is their content? How many backlinks do they have? This helps us understand the difficulty level.

This process finds keywords you might never have discovered on your own. It reveals hidden opportunities - keywords with good search volume that your competitors might be missing. This gives you a better chance to create content that actually ranks and drives traffic.

We pick the top 3-10 keywords that are closely related to the anchor keyword. These will be used throughout the pillar page to make it comprehensive and help it rank for multiple related searches.

These related keywords are naturally woven into the content, making the pillar page answer multiple questions at once.

We group all the keywords into 5-10 topic clusters. Each cluster represents a subtopic that will become a section in your pillar page (or a separate supporting page). This organizes everything logically.

Think of clusters like chapters in a book - each one covers a specific aspect of the main topic.

Each cluster gets a priority score based on search volume, opportunity, and relevance. This tells you which clusters to create content for first - the ones with the highest priority will drive the most traffic.

Higher priority = More people searching + Better opportunity to rank = Create this content first!

A pillar page is like a comprehensive guide that covers everything about a topic. Instead of having lots of small, disconnected pages, you have one big authoritative page (the pillar) that links to smaller, focused pages (cluster content). This structure helps Google understand your expertise and helps users find everything they need in one place.

We start with a compelling introduction that hooks readers immediately. It explains what the page is about, why it matters, and what they'll learn. This is your chance to grab attention and keep people reading.

The introduction answers: "What is this about?" and "Why should I care?"

We create a complete table of contents so readers can jump to what they need. Then we write an executive summary - a quick overview of the key points. This helps busy readers get the main ideas fast.

Think of the executive summary like a movie synopsis - it tells you what the content covers without reading everything.

At the end, we summarize the most important points and provide clear action steps. This helps readers remember what they learned and know exactly what to do next.

This is like the "what you learned today" section - it reinforces the main points and gives readers a clear path forward.

Complete, comprehensive content shows Google you're an authority on the topic. It answers all the related questions people search for, keeps readers engaged longer, and gives you the best chance to rank. Plus, with streaming, you can see the quality as it's created and ensure it meets your standards.